Roots Logo

WE ARE THE ROOTS TO MARKET

roots vehicles

we are roots

Roots was founded in 2014 after a need was identified that smaller FMCG companies wanted to penetrate the rural market in SA but did not necessarily have the budgets that large multinationals have.  Pernod Ricard had the same vision and enabled Roots to start on this journey.

Roots is built on the dream to not only grow our people but grow and establish brands in our Townships that was labelled to be too expensive for our townships and never available. In 6 years Roots proved to be a force to be reckoned with.  We have 8000+ outlets we are servicing on weekly basis and average sale of 4 premium bottles spirits per visit.

We succeed in our dream every day and will continuously expand our brands, our people and our reach in the main market.

Jannie Serforntein
JANNIE SERFORTEIN
MANAGING DIRECTOR
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NORBERTO RODRIGUES
HEAD OF SALES & DISTRIBUTION
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LIZELLE LAUBSCHER
HEAD OF OPERATIONS
Colin Bell (Sales Manager)
COLIN BELL
SALES MANAGER
Donovan de Witt (Sales Manager)
DONOVAN DE WITT
SALES MANAGER
Renier Botes (Sales Manager)
RENIER BOTES
SALES MANAGER
lazarus
LAZARUS FULELA
SALES MANAGER
Anele Moloi (Team Leader - KZN Central)
ANELE MALOI
TEAM LEADER

KZN CENTRAL

lunga
LUNGA BENGANI
TEAM LEADER

KZN SOUTH

Sipho Buthelezi (Team Leader - KZN North)
SIPHO BUTHELEZI
TEAM LEADER

KZN NORTH

Xolani Mhlingo (Team Leader - KZN Inland)
XOLANI MHLINGO
TEAM LEADER

KZN INLAND

Dumisani Febana (Team Leader - EC Central & West)
DUMISANI FEBANA
TEAM LEADER

EC CENTRAL WEST

Edwin Ncede (Team Leader - EC North & East)
EDWIN NCEDE
TEAM LEADER

EC NORTH EAST

Dancy Motsisi (Team Leader - GS West)
DANCY MOTSISI
TEAM LEADER

GS WEST

Johannes Manumela (Team Leader GS Central)
JOHANNES MANUMELA
TEAM LEADER

GS CENTRAL

Molly Matshidiso (Team Leader GS Vaal)
MOLLY MATSHIDISO
TEAM LEADER

GS VAAL

Sandile Majola (Team Leader - GS East)
SANDILE MAJOLA
TEAM LEADER

GS EAST

Alfred Makhubela (Team Leader - GN North)
ALFRED MAKHUBELA
TEAM LEADER

GN NORTH

Mosa Seleke (Team Leader - GN West)
MOSA SELEKE
TEAM LEADER

GN WEST

TERENCE
TERENCE MMATLADI
TEAM LEADER

GN OUTLYING

KOKETSO
KOKETSO KUTUMELA
TEAM LEADER

GN CENTRAL

Khabonina Maseko (Team Leader - Mpumalanga East)
KHABONINA MASEKO
TEAM LEADER

MP EAST

Solly Masango (Team Leader- Mpumalanga West)
SOLLY MASANGO
TEAM LEADER

MP WEST

Andre Henning
ANDRE HENNING
TEAM LEADER

LIMPOPO CENTRAL

VACANCY - TBC (Team Leader GN Central)
VACANCY - TBC
TEAM LEADER

LIMPOPO NORTH

Hendrik De Beer (Team Leader NW East)
HENDRIK DE BEER
TEAM LEADER

NW EAST

Marli Roets (Team Leader NW West)
MARLI ROETS
TEAM LEADER

NW WEST

ANDRE
ANDRE PEPLER
TEAM LEADER

FS EAST

EMOND
EMOND NTLOKO
TEAM LEADER

FS WEST

PHOTO-2020 ZINHLE
sonali balkaran
NATIONAL TRAINING MANAGER
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Siyabulela Goqwana
TRAINING
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Lourens De Lange
TRAINING
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Azgharr Adam
TRAINING
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Steven De Witt
TRAINING

OUR SERVICES

WHAT ROOTS CAN OFFER YOU...

AVAILABILITY

We firmly believe that you have to start with having your products available before anything else!  Product on the shelf means product ready for sale.

SALES

We drive sales through positive product awareness and consistent delivery of service that gives our customers the confidence to invest in the brands we are selling.  We respect our customers and want to build their business with our brands.

MERCHANDISING

The value of optimal merchandising is a key to driving volume. We believe in doing this to the best of our ability to ensure merchandising that changes shopper behaviour.

VISIBILITY

We ensure that we have the best possible brand positions for all our brands - not only the products but also the rest of our activation items.

EXECUTION

We execute with passion knowing that everything we touch in trade have an impact on volume. Brilliant Execution is the difference between winning and losing.

AUDITING

We audit every outlet at least once a month on availability, pricing, activation and merchandising. We do this with photograph verification backed by a robust reporting system that gives us real time reports on all aspects of our business.

Revenue generated for our customers

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Liquor Licensed Customers serviced Weekly

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Rep Calls in Our Townships

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Promotions activated in our Townships

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People were trained

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Consumers touched with Presence and Love

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Roots sold 750ml bottles of premium spirits

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9 litre case volume trend

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What people say about us & our brand

Market Big Save

Roots you have significantly improved our basket of premium goods into the main market! Thank you!

Nthandi's Tavern - Gladys

My Jameson is flying!

Sonali Balkaran

Individually, we are one drop. Together, we are an ocean

Colin Bell

The speed of the boss is the speed of the team! And we are running!

OUR BRANDS