Roots Logo

WE ARE THE ROOTS TO MARKET

roots vehicles

we are roots

Roots were founded in 2014 after a need was identified that smaller FMCG companies wanted to penetrate the rural market in SA but did not necessarily have the budgets that large multinationals have.  Pernod Ricard had the same vision and enabled Roots to start on this journey.

Roots are built on the dream to not only grow our people but grow and establish brands in our Townships that were labelled to be too expensive for our townships and never available. Since 2014 Roots proved to be a force to be reckoned with.  We have 8000+ outlets we are servicing on a weekly basis and an average sale of 4 premium bottles of spirits per visit.

We succeed in our dream every day and will continuously expand our brands, our people, and our reach in the main market.

SEE OUR BRANDS

OUR MANAGEMENT TEAM

1
JANNIE SERFORTEIN
MANAGING DIRECTOR
4
SIZWE MKHASIBE
CHIEF OPERATING OFFICER
Lazarus Fulela
LAZARUS FULELA
REGIONAL MANAGER COASTAL
FS West - Paballo Tsiane
Paballo Tsiane
REGIONAL MANAGER INLAND

FS WEST

OUR SERVICES

WHAT ROOTS CAN OFFER YOU...

AVAILABILITY

We firmly believe that you have to start with having your products available before anything else!  Product on the shelf means product ready for sale.

SALES

We drive sales through positive product awareness and consistent delivery of service that gives our customers the confidence to invest in the brands we are selling.  We respect our customers and want to build their business with our brands.

MERCHANDISING

The value of optimal merchandising is a key to driving volume. We believe in doing this to the best of our ability to ensure merchandising that changes shopper behaviour.

VISIBILITY

We ensure that we have the best possible brand positions for all our brands - not only the products but also the rest of our activation items.

EXECUTION

We execute with passion knowing that everything we touch in trade have an impact on volume. Brilliant Execution is the difference between winning and losing.

AUDITING

We audit every outlet at least once a month on availability, pricing, activation and merchandising. We do this with photograph verification backed by a robust reporting system that gives us real time reports on all aspects of our business.

Revenue generated for our customers

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Liquor Licensed Customers serviced Weekly

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Rep Calls in Our Townships

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Promotions activated in our Townships

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People were trained

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Consumers touched with Presence and Love

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Roots sold 750ml bottles of premium spirits

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9 litre case volume trend

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OUR work

All

What people say about us & our brand

Market Big Save

Roots you have significantly improved our basket of premium goods into the main market! Thank you!

Nthandi's Tavern - Gladys

My Jameson is flying!

Sonali Balkaran

Individually, we are one drop. Together, we are an ocean

Colin Bell

The speed of the boss is the speed of the team! And we are running!

OUR BRANDS